The Radix Process

Step 1: Cast Your Vision

Every business starts with an idea. For many it’s the lifelong dream of owning your own business, however for others its a new service or problem solving solution. Regardless of your reason, the first step in launching your business is to cast your vision. This is where many organizations fall flat. Entrepreneurs are so passionate, they focus on the “what” and forget all about the “why”.

You must match your passion for why you are starting this business with the actual business you are conducting. By creating a synergistic relationship between the what and the why, you will create an emotional connection with your brand for your staff and clients.

Step 2: Document Your Plan

Documentation is key to the success of your business. It’s the first step in establishing a line of demarcation between yourself and the organization.

If you want your company to work “for you” some day; you have to establish intrinsic value in the organization.

Your staff and clientele’ will associate themselves with the company, rather than you as an individual, thus beginning the succession process day one.

Step 3: Build Your Brand

People recognize businesses based on their brand identity.

Small business owners who think big, who think about growth, who think for scale – those owners understand that branding is important and invest in their brands.

In this section, you will learn how to develop an enterprise class brand image.

Step 4: Promote Your Business

No one can sell your idea better than you.

Now that you have a brand identity, get out and promote it. Use every platform you can to get out the good news and keep it going.

Your brand needs to become a household name that is top of mind when your clients are considering a purchase or has a problem your business can solve.

Step 5: Live Your Brand Image / Be Authentic

Your brand has style.

You need to adopt it and live it out because you are the brand.

People love authenticity. Be intentional. People that love your brand should love you too.

Think about not only what you are doing and who you are doing it with, but how your look interacts with your brand image.

Step 6: Grow Your Business

The best outcome for any entrepreneur is when they expand operations by adding staff, new products or new locations.

As your brand matures, expansion will be a natural part of the process. It’s important to document your goals associated with the expansion of your organization.

You will use these short and long term goals to identify your financial outlook so you are prepared to engage with investors or financial institutions to obtain the capital needed to properly capitalize your business.