Convert your dream into a vision.

Every business starts with an idea. For many it’s the lifelong dream of owning your own business, however for others its a new service or problem solving solution. Regardless of your reason, the first step in launching your business is to cast your vision. This is where many organizations fall flat. Entrepreneurs are so passionate, they focus on the “what” and forget all about the “why”.

You must match your passion for why you are starting this business with the actual business you are conducting. By creating a synergistic relationship between the what and the why, you will create an emotional connection with your brand for your staff and clients.

Let’s do a little exercise to get our thoughts “on paper”. Below we will identify the 6 primary areas of your business.

1. Offering / Identity / Niche

2. Market

3. Competition

4. Streams of Revenue

5. Resources Needed to Conduct Business.

6. Income Potential

You may not have all the answers. That’s OK. If you don’t know the answer, make a note to work on that area.

Ok, here we go. Don’t overthink things, we are just modeling. Go with your first thoughts.

• Step one / Identify your business.

  • What is it?

    • Are you creating a new industry?

    • Are you solving a problem?

    • Has anyone else done what you are doing?

• Step two / Identify your niche.

  • What is unique about your business?

• Step three / Define your Market / Customers competition?

  • Who are your customers?

  • Who is your competition?

• Step Four / Revenue Modeling

  • How will you generate revenue?

    • Services?

      • Hourly / Subscriptions?

    • Products

      • Reseller / Manufacturing?

• Step Five / What Resources Will You Need to Run Your Business?

  • Office

    • Brick and Mortar

    • Virtual

  • Staff

    • Full Time

    • Part Time

    • Contractors

  • Technology

    • Computers

    • Data Centers

    • Internet

    • Storage

    • Support / Security

  • Professional Services

    • Accounting

    • Legal

    • Branding / Marketing

• Step 6 / How much money will be left after your bills are paid?

• Notes / As we model this out we will define the Cost To Acquire Customers and a Lifetime Value while creating a 3 yr. Proforma, which will identify our capital needs, which we will use to raise money, manage cash flow, invest in your life goals and succession plan.