Defining Operations

Sales / General / Administrative

 
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Sales

In this section we will address a broad interpretation of sales.

Primary Areas of Focus:

  • Branding and Marketing Strategy

  • Business Development Strategy

  • Sales Activity Tracking (CRM)

  • Reporting

  • Commission Programs

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General

This section is dedicated to running the business as an aggregate.

Primary Areas of Focus:

  • Finance

  • Professional Services

    • Legal

    • Accounting

  • Facilities

  • Technology

  • Human Resources

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Administrative

This section will identify the leadership structure of your business.

Primary Areas of Focus

  • Management Team

  • Strategic Planning

  • Accountability

  • Culture

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